Field notes · Nº 12 2 min read Growth and ambition

5,127 prototypes.

By Pallav Sharma · Co-founder & CTO
A sunflower spiral of 5,126 tiny grey dots on cream paper, with one gold dot on its outer edge, linked by a fine gold line to the label 'No. 5,127'; the other label reads '5,126 versions'. Headline: 'Persistence keeps you working. Taste tells you when you are done.' Pallav Sharma, www.pallavsharma.com.

That is how many versions of his cyclone vacuum James Dyson built, over about five years, before one was right.

I read that number as a measure of taste. He could see, 5,126 times, what was still missing.

Persistence keeps you working. Taste tells you when you are done.

Who is the most exacting builder you have ever watched at work?

Going deeper

James Dyson spent about five years in a shed building prototypes of a bagless vacuum cleaner that used cyclones to separate dust from air. By his count it took 5,127 prototypes before the design was right.

The number is usually told as a story of endurance, and it is one. But endurance alone does not explain it. To build 5,127 versions, you have to look at 5,126 of them and see, each time, that something is still missing. That is a judgment, and it is made thousands of times, mostly alone, with nobody asking for it.

I read that number as a measure of taste. Taste is the ability to feel the distance between what you have and what it could be, before anyone else can see that distance. Persistence supplies the energy to keep going. Taste supplies the direction, and it is also the only thing that can say “done”.

This is why great builders so often look unreasonable from the outside. Their standard is set by an image of the finished thing that only they can see clearly. The prototypes are not attempts to get lucky. They are steps toward a picture that is already sharp in one person’s mind.

It also explains why such work compounds. Every version teaches the builder something precise about the problem, and that knowledge does not disappear when the product ships. It becomes the foundation for the next idea, and the one after that. A long run of patient, exacting work builds more than a product. It builds the person who will make the next one.

There is something deeply hopeful in that number. It says that the distance between an idea and a great product can be crossed by one determined person with a clear sense of what good looks like.

Persistence keeps you working. Taste tells you when you are done.

Sources

Dyson: Relentless engineering · London Business School: Innovation icons, Dyson